What is SEO?
SEO stands for Search Engine Optimization. “Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.” ¹
Squarespace has simplified and integrated the SEO component for websites built on its platform. They also provide a helpful checklist to ensure your website is on par with the standards search engines use to measure the performance of your site and ultimately determine the ranking of your site.
Follow the instructions below to access the SEO section on the back-end of your website:
Click Marketing On Your Main Back-End Navigation
Click SEO Under The Heading Discovery On Your Marketing Navigation
Enter a description of your website. Your description should be in sentence form and include keywords you might expect to be used when searching for your company or organization on a search engine.
Learn more about adding keywords to your SEO on
Continue to improve your SEO by first connecting to Google Search Keywords found under Quick Links on the SEO menu. Once you verify your connection with Google Console, you can monitor the keyword search results provided in the Squarespace Analytics tab on the main back-end menu. Use the help analytics to increase keyword frequency, add new keywords, or remove keywords that are not helpful.
In addition to the checklist provided by Squarespace and found as a Quick Link listed SEO Checklist on the SEO menu, we would like to boil it down for you here (as well as add a few we find important).
Keep your website’s content clean and organized.
Used headers to effectively organize information in a hierarchical fashion on your page.
Be sure to tag and categorize events and posts using the blog function.
Make sure all external and internal links are working properly.
Drive Traffic To Your New Site:
After your website first launches you will want to encourage your customers or organization members to visit the new website. You will want to have some traffic driven from searches. You may not start out on page 1 of a search. You can improve your position in the search through paid advertising on search engines, encouraging patrons to find you through a search, and best practices with SEO on Squarespace.
Your site’s performance is enhanced when you are linked from other online sources. You can also link through social media accounts.
https://en.wikipedia.org/wiki/Search_engine_optimization (This page was last edited on 16 September 2019, at 14:35 (UTC).)